Melbourne Vixens Identity & Supporting Materials Raft was chosen to create the identity of the new Victorian netball team. In an effort to give the new team a more professional look, much of the process and development involved blending traditional sport symbols--seen in the colours and the animal metaphors--with themes that showed positive, strong, and beautiful female role models. Netball has struggled to gain enough following to become a full-time professional sport. Our final results are testament to that progress.