11
RAFT
When Raft Design became Raft Communications, we redesigned the brand. We went for a cleaner, more classic tone, choosing a super heavy cream and rich blue black to convey the expansion of the company's breadth. Calling on type styles from the early days of advertising, I altered a fatface Didone for the identity. To express what an eclectic group of people we were, each person's business card had an individually-designed back. Each person's photo was a good reflection of their role in the company--from designer to business manager to public relations dude.
№ 12/14
№ 1/1
